E-Mail the Right People

So how do you gain permission from recipients? Here a few guidelines in that regard:



• You can send e-mail to current customers. Most people consider anyone who has purchased from a Professional Web Design Company within the last two years to be a ‘current" customer.



• You can send e-mail to people who request information from you, either in person or online. Keep in mind that you can send them e-mail about relevant topics only. In other words, if someone responds to a job posting on a company’s web site but isn’t hired, you can’t start sending him marketing e-mail abut your products.



This means you can’t harvest e-mail addresses off e-mail forwards, or those found on the internet. Just because I post my e-mail address on my personal web site, that doesn’t mean I want to receive marketing e-mail from any business that visits my web site.

While it might be tempting to send mass e-mails to strangers, in the hopes that one might become a new customer, it is much more effective t target people who have already expressed an interest in your business or product.



Always Provide a Way to Opt Out

After you’ve decided to create and send HTML e-mail, you need to keep a few things in mind to make sure your beautiful creations don’t break the law.

Federal guidelines further require that you to keep such unsubscribe methods available for at least 30 days after e-mails are sent. After receiving an unsubscribe request, companies have 10 days to stop sending the recipient e-mail.



Adhere To Other FTC Rules

To avoid your e-mail being considered spam, you must also use legitimate headers and subject lines. In other words, you can’t send an e-mail with a subject of "free delivery on your next order" unless the offer is valid and indeed available to recipients. The from and reply-to e-mail addresses must also be active. The sender’s business name and physical mailing address must also be visible in the e-mail.



Identify the necessary tools for the task

You can type HTML code in just about any text editor, but in order to be viewed by a web browser, it must be saved with a certain file extension (such as .html or .htm). Similarity, you can type HTML code into an e-mail, but it will just look like a bunch of code unless you send it through the proper channel.



Send Live Phoenix Web Design Pages with a Personal E-Mail Account



As I mentioned, an HTML e-mail is really just a web page. Have you ever wanted to e-mail a web page to someone? How you do this depends on your e-mail software. If you have apple’s safari browser, you simply navigate to this page you want to send and choose File | Mail Contents Of This Page. Next, this page will display in an e-mail in Mac mail. Dimply address it and send it off!





Author bio - The author is an experienced Web designer working with a leading SEO and Web design company Phoenix

The company also specializes in building customized websites for sports men and athletes .